Duration: November 2019 – October 2022
Funded by: The Embassy of the Kingdom of Netherlands in Jordan
Through its past and current programs, PfG assessed that the existence of untapped potential in economic development through invaluable tourism opportunities in the areas of Ma’an and the Dead Sea. These areas represent some of the most economically active communities.
In line with at least 4 Sustainable Development Goals, PfG seeks through ‘Shams’ to establish sustainable integration of local communities within touristic value chains, exploiting present touristic traffic and helping local stakeholders to co-create and form linkages and partnerships to spur job creation, income generation activities. To achieve these outcomes, PfG is developing rigorous programs to enhance local capacities for women, youth and farmers towards skills-based enterprise and job opportunities.
In the Dead Sea area, PfG will focus on developing and enriching leisure opportunities, untapped tourism services and high-quality food production. This will involve conducting targeted trainings, mentorship and providing support to women, farmers and youth as well as creating linkages and partnerships within hotel value chains.
In Ma’an, PfG will create employment opportunities through revitalizing desert tourism experiences, such as desert festivals, Jordanian heritage arts, food, services and sports.
In order to engage directly with the wider local community in both areas, environmental and social impact solutions will be implemented to tackle food waste issues and encourage responsible tourism. In addition, festivals and cultural events with the involvement of small local businesses, heritage artists, musicians, crafts, food providers, media, filming industry, young talents and community-based organizations (CBOs) will be planned in both locations.
The project will directly benefit 250 women and youth, and by extension, over 1,500 individuals. Social impact activities organized in partnership with hotels will benefit another 500 households a year within the Dead Sea area. PfG will partner with more than 10 community-based organizations, 5 municipalities, the business sector and link with global media and social media tourism outlets.